What They Don't Tell You: Making A Spectacle of Your Project

This might seem like common sense, but attention spans are incredibly limited, so it's very important you talk about your project like it's a BIG DEAL (because after all, it is a big deal!). Treat it like you're on a mission to MAKE IT HAPPEN. 

Previous months of your social media may have been fragmented, but during the window of your campaign you'll show your base just how much you care by providing a steady stream of engaging content and pouring your heart out every now and then. Be confident and bold. Your base will follow your lead. 

On the contrary, if you don’t act like it’s a big deal, then it won’t seem like a big deal. Don’t be passive. Be active. Own it. Put yourself out there. 

It might take people to the end of the campaign to get around to supporting - but they'll never know about the campaign unless you're consistently getting your message out there and trying to engage with the people who are engaging to bring about even more engagement.  You got this!

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